How big's the pie? And how many slices?

Hi,

I know this is one of those "how long's a piece of string" questions, but I wondered if anyone had any idea how many people are actively involved in IM, and how much is spent online on an annual basis?

I suspect another vital statistic will be something like "95% of all money made online is made by 5% of marketers".

So maybe, for those of us in the lower order, the question should be "how big is the 5% that's left over, and how many of us make up the 95% of also-rans"

Take care,
Zander

 

You can find a lot of interesting data here:

http://www.comscore.com/press/pr.asp

cheers!