Just typed in "google" into Google and Vivaladiva.com have appeared. I have noticed them everywhere recently, on search and blogs. I would have thought that "Google", as a keyword, being a) not related to VivaLaDiva b) owned by Google - and therefore protected c) having massive volume of searches, would have made sponsored ads impossible or prohibitively expensive. Has anyone got any ideas on how companies are delivering traffic on such terms, or are they just paying top prices?
Hi Just got a Google Alert to say that VivaLaDiva is being discussed on DigitalPoint. Re: How we have managed to bid on Google Basically over past week the Quality Scoring Mechanism on Google seems to have lapsed / reset itself. I picked up on this early this week. Basically this has allowed us to bid on terms which would normally be "priced" out of the market. How long this will last is anyones guess - but in the interim we are getting significant Converting Traffic - which at the end of day is what we are all chasing. As a side note to this, our stats show that there are over 100k of searches per day on the term "Google" when a user is already in Google. Which is rather strange. Also on another thread, someone has said that we are appearing all over the blogs at the moment through adsense. Again, like everything online we wouldn't be marketing in this way it if it wasn't working effectively. Especially now Google is setting up links with Blog Sites, such as MySpace and Blogger etc sizeable traffic is out there at the right price. Hope this sheds some light, obviously don't want to give away too many secrets - as you never know who is reading!
Thats nice, lucky for some! damn google just getting bigger n bigger >.< but i must say, some times even when im on google.. i till type google to get google up. its just a habbit. lol
Vivaladiva - Thanks for the reply. Obviously you've tapped into some sizeable traffic, but I don't understand how you knew that Google would be letting you bid on the term "Google". I've looked at bidding on this before and I have either not been allowed or the cost per click they were looking at was £5.50 - which is way too much. If you say there are over 100k of impressions per day on this, you must have a fairly decent CTR to be able to keep bidding on this, surely? P.S Now I have seen your name, I seem to be seeing it everywhere - I wish I had your budgets!
Hi To cut a long story short, I have a bank of words which are usually "priced out" of conventional search activity. However as Google state, every now and again they will rotate these words back out to determine the Quality Score of them again. Usually this means a couple of hundred impressions (generated very quickly)before Google "price you out" of the keyword again. Anyway, these words got rotated out early in the week, and as of yet have still not been "reassessed". Again how long this lasts is anyones guess. Obviously not reliant on this traffic, but it does provide a nice level of extra traffic every now and again. As long as your approach pays for itself (which should always be benchamrk), there is no reason as far as I can see not to Brand Build, and get your Brand out in front of millions of people.
Google have now priced the word at 55p. A bit expensive, but at lower prices the term proved worthwhile.
i have checked your site apparently a women wears but seriously it's halorious ..... don't want to be sexest or anything.... you are a genius , how did you know that the majority of the 100K searches/day for google on google are done by women ...
I think the successful exploitation of generic words like "Google" really is dependent on what you are selling. For me Ladies Shoes, are never too far away from the front of womens thoughts - so finding a receptive audience is "easier". Also Ladies Shoes can be an impulsive buy - which is necessary, when buying words that have little to do with what you sell or your brand. For example, the below results probably wouldn't happen if you were offering mortgages or high price one off products. Here are the results from yesterday. The CTR is very low, but the conversion rate makes it worthwhile. I think the product you offer has to generate enough interest (i.e CTR) to make the Cost Per Click Effective. If that is the case - you can tap into "extra traffic". Also you can increase Brand Awareness, in an uncluttered environment. [Google] Active £0.55 Settings £0.55 Max CPC [edit] 63 32,081 0.19% £0.55 £34.65 1.1 3.23% £17.05 P.S I would only suggest doing the above, once you are confident you are exhausting all the demand likely from people searching for the stuff you sell. In effect the above is creating it's own demand / interest.
Thanks for the results. However how Google allow a CTR of 0.19% seems strange. I thought the Quality Score Filter is 0.5% - but I might have that wrong I have just been tasked with managing my companies PPC activity, so the help on these forums is proving invaluable. In fact my company seems to be more interested in these novel ways of getting traffic than concentrating on selling the stuff we sell - in fact seeing Vivaladiva everywhere has prompted there PPC activity. Id like to see a thread on the various inventive ways you can get traffic? Its quite interesting.