If you follow this search: http://www.google.co.uk/search?hl=e...hts=&as_occt=any&cr=&as_nlo=&as_nhi=&safe=off You will see that our competitor is getting articles on many blogs each day. Do you have any idea of how they are doing that? I look forward to your replies.
Some of those sites listed on the first page contain a very short article pertaining to the product. Sites have hardly any authority at all, some contain more adsense then actual content. Looks like a blog submission service of some kind. Could look further into some of the sites their articles are on and see if any are inner linked or owned by the same person/company.