If the eCPC of one keyword phrase in the Adwords tool is twice as high as another keyword, does this mean that your share as a publisher... whatever percent that might be... will also be approximately twice as high compare to the other keyword? Occasionally I'll come across keywords related to a specific, popular product, with eCPC in the Adwords tool of $10, 20, 30, 40, 50+ eCPC. Since the keyword is closely tied to the product, its unlikely that anyone but the owner of that product would be bidding that much. Do numbers like this mean that $10-50 is ACTUALLY being paid to Google (and hence, a fairly high amount to the publisher), or does this simply mean they are bidding this as their max amount, and in reality they are only paying say $2.50 per click, on average, to Google.
not accurate at all and if you are using that as a measure of selecting your adsense keyword, yuo would be way off. how much a term costs the advertiser depends on various factors including the advertiser's site's QS (quality score) which is dependant on several factors. also depends on CTR of the ads and the account history of the advertise. for the same term two different advertiser can be paying two different amount. google rewards ads with high QS, CR, and good account history with low bid cost. yuo ger part of how much the advertiser actualy pays for that ad, not how much it shows the CPC is on adwords tool
It's not accurate first of all because this is the price for advertisers, while publishers get only 60% I think (they did publish it somewhere but I don't remember the cut we, publishers, officially receive). Secondly, i tried this trick, targeting the high paying keywords... even when creating a hell of a targeted site, i was still able to get the few cents clicks, as well as a few dollars clicks, but never anywhere as adwords showed ($20+). so my opinion: it's good for a reference, mainly to see if the niche in general is profitable, but nothing beyond that.
reason you will never get that amount is because the bid cost adwords show is mainly for adsense for search. knowing adsense for content converting lot lower than adsense for search, majory of the adwords advertisers will not bid the same for both adsense for search and adsense for content. sometimes you will get high dollar clicks but that mostly comes from adwords noobs who bid high and keep default ad setting meaning their ads show on both search and content network. seasoned adwrods advertisers know better not to bid so high for content network.
I agree. The keywords that my blog targets shows $0.05 in the Adword tool whereas my Adsense actually gives me about $0.5-0.9 on an average. Certainly, the numbers are way off