Hops to sales

I think I must be the world's worst IM'er. The only affiliate programmes that I do well with are independants - not through the networks. CJ, Neverblue, Marketleverage, PJ, EPN - you name it, I suck at it.

sigh.

Anyway ... I have popped a number of clickbank products into my sites here and there. All relevant to the site topic and visitors - dog training on the pet site, survey's on the make money site etc. I have registered over 300 hops and not made one sale.

How does that compare to other Clickbanker's stats? I am not looking for your closely guarded secrets here ... just an idea if that number of hops with no sales is really dire or to be expected.

 

It really is dire, to use your word. Maybe your traffic isn't that targeted?...that happens if it's a general site with a lot of topics and visitors that just browse around something that seems interesting but not relevant to them. In any case, 300 hops with no sales is a sign that you need to change your niche, browse around the marketplace and see if you can't find something with very little competition and look for ways to dominate it. I found my biggest earner at present through surfing of this sort.


Also, if it's in the make-money niche you're promoting, there are an endless number of people looking for free paid survey sites (which there are plenty of) and these are either too young or too cheap to pay for a survey membership. You might try promoting the affiliate make-money products that litter CB at every step, google nemesis and the like convert very well.

 

Thanks for your input Medicaffiliate.

I wonder what I am doing wrong...

The sites are focussed - not general with many topics - with Clickbank products chosen to match them. The make money site is the least of my worries as it is new and I'm still more concerned with building its traffic than its revenue.

At least you have confirmed that I do have a problem and I can now start trying to fix it.

 

My traffic is extremely targetted so I do quite well with little traffic. My best Clickbank products sells 1 in 6 hops - my worst sells 1 in 30.

 

Try writing a review of the products. That seems to work well for lots of members around here.

 

jm55, that is useful to know. Thanks for taking the time to share.

Bison, I even tried the review method. I took two Spanish language courses and compared them on my expat Spain blog. Lots of hops - no sales.

 

It depends on how you sent your visitor to the clickbank product.
If i just put a banner on a site with targeted traffic I usually convert 1:300-500

But by redirecting my visitor to a landing/review page first and then send them to the same clickbank product, I convert way below 1:100 (usually 1:20 - 1:35)

So if you ask me, it's not only what you sell but it's also how you bring it to your visitors.
Just putting up a banner and hoping for 1:50 conversions won't cut it (my own experience).

 

Okay, Didier, that's something I can work on. Are you meaning that you, yourself create the landing page for each product or you are pointing your links to the review page provided by the product mechant?

I find these 'squeeze' pages intensely iritating. They are all the same hard sell, testimonials, buy now with bonus blah, blah blah. Of course, they must work or they wouldn't be so prevalent. I'll have to bite the bullet and look into creating some squeeze pages of my own.

Thank you for the advice. I really do appreciate the pointers from you all.

 

Yes i create a small info/review page about the product where I list the benefits, general info, etc. (warming the visitor).

So the visitor clicks my banner, goes to this landing page first and then I end up sending him to the actual product.

This technique boosted my conversions a lot.

 

A lot of sites convert like crap, and it's not like they were always bad, I just think they've been around so long that people seen them before. You could send the most targeted fat loss traffic to fatloss4idiots and it won't convert well. Try another product.

Some will convert at 1:500, and others will convert 1:10. Just depends.

 

hey I resent that claim - I'm the worlds worst I'mer and i can prove it.

Dont worry, I've had products that dont convert after 700 hops - luckily that was organic so i just left it there, but you know what, one day - BAM 2 sales - you never can tell. of course if its PPC i usually bale out after 150-200 hops and no sales

Good luck

 

I agree with the landingPage-first technique.

 

i've had large variations in hops ...

one product was selling about 1 in 30 average, ballooned out to about 1 in 160, then on one day about 1 in 5 and then back out to its normal average of 1 in 30 ... it can be everchanging with some products, i'm not totally sure what drives it either

 

Good point. I wrote a blog post on this. For the smaller niches, I'd put work into them and get nothing. Than a month later, bam the sales start rolling in consistently.

 

yeah,you can find a website that sold very cheap products

um...

 

Helpful blog, Supper. Wish you hadn't posted the link though. Now I'm going to waste all morning reading it instead of fixing my dismal Clickbank performance.

 

thanks e10 for asking the question, i was also doing the same thing i guess, i posted my banners on a video site and it was like 300 click and no coversions in 4 days so i just removed all the banners and posted other ads on that site....
i am learning this squeeze page thing, thanks to all gurus who shared their gyan on this topic

 

300 hops is really nothing in the scheme of things. If your not getting at least 1% conversions, move on.