Hey guys, What's the hops:sales ratio you are looking for when you promote a new product in a new market (let's say you promote satelite tv in Italy)? I've got like 30 hops but no sales at the moment. What the Clickbank experts do with this figure? Will they say, well there is no use in keeping promoting it, lets try a new product/market?
200-500 But the truth is that there is no way of determining a solid number, because there are simply too many factors. How targeted is your visitor, how good is the pre-sell, how good is the publishers website, how expensive is the product, how much does the targeted people need it etc etc... So for some products the hops to sales ratio might be 1 out of 30, while for another might be 1 out of 1000. Imagine if you are selling two products... One is worth 30 dollars and another 500 dollars. What will be the hops to sales ratios for each of them? And this is only one of the variables. My suggestion is to produce a fair amount of hops (30 is not a fair amount) and see what happens... Test test test test...
Thanks for your reply JoseArmando, Yes it of course depends on what you will earn with a sale. But maybe I've to adjust my question a little bit. How much % of the amount you earn, will you invest in PPC advertising before you can be sure to drop this particular product for this particular market (country) So for example if you could earn $30 dollar for a sale. When will you be deciding to let it go. Will it me at 10% without any sales (meaning you spend $3 on PPC, or will it be 20%, 50%, 70%..)? I only talking about PPC (Adwords) btw. I understand this is different with article marketing, bum marketing because most of these visitors you will get for free, with adwords that isn't the case.
When I use AdWords I use about the amount of commission I'd get from one sale. So if the product is 30$ and your commission is 20$, I would spend about 20$ on the campaign. However even that depends because some people will manage to get a high quality score and will pay 0.05$ per click while if you don't work on your quality score you might end up paying 0.5$ for a click. So 20$ with 0.05$ = 400 clicks but 20$ with low quality score at 0.5$ per click = 40 clicks Now the difference is HUGE. So even this depends on how skilled are you in optimizing your campaigns... Because, if your page converts relatively well where you manage to have a 20% of your visitors to click on your hops in the first scenario you'd get 80 HOPs, but in the second ONLY 8 clicks.. Again, the difference is HUGE. BUT even IF you are able to get a good quality score in your campaigns, I still don't know anything about your skills of making a SOLID properly monetized page. Because if you make a crappy page with inefficient calls to action you might not be able to convert even 1000 clicks to 1 single sale. While someone else might convert even with as little as 20 hops... There is no single answer to this question. The only thing that you can do is to get as high quality score as possible, then work on as good conversion to HOPs as possible and decide after that... This is why this process simply can not be put into a single easy to follow equation. I hope this helps.
Are you saying that if 20% of visitors click on your hops is good?? I get at least 50% - and I think it's low ...
Dude you missed the point of the post... For some niches 20% might be good, for another niche 5% might be good... For some specific website designs you will get 80% click-through by default BUT you won't be able to make a good pre-sell... Sometimes you'll have a 10% CTR with 5000 visitors and those 500 hops will produce 10 sales... While with some other variables you will have a 60% CTR and only get 5 sales. I don't know what is good and what is bad and I don't even care about it because I know that it changes from niche to niche and from day to day... I do however care about how much do I invest and how much do I get out of it. Note that I am a beginner in this... But if you are wondering, of my pages produced about 40 hops from 120 visitors in the last 2 days.
And how many of these were actualy sales, and what's your earning per sale? I'm not asking for your product, But perhaps you could share the ratio's I've had like 60 hops from Google Adwords for satelite tv, but still no sales. I guess I am or using the wrong keywords, or targeting the wrong market (country)
I'm glad that I could help. For this specific product I haven't gotten a sale from it yet. Honestly speaking if it won't convert at around 400 hops I will ditch it. One of my other sites converted at 30 hops (the commission was 27$) but after that I produced more then 400 hops without a single sale. This was in weight loss niche and I stopped working on it since I lost my interest for it. I've even had sites that produced 500+ hops without converting even once because of various reasons... PS: If I were you I'd stop promoting satellite TV because allegedly it has like 80% refund rate...
Thanks for the tip! Didn't know that. Can you actually find the refund numbers on the Clickbank website? This is real important info
Ok, yeah, I see what you were trying to say. ROI is what;s important but even that changes a lot every day. For instance, my Thursday were always good days ($40-$50 adspend and $250+ in sales) however last Thursday was 100$ adspend with one $23 sale... So yeah, there are many factors that influence sales/hops/visitors
Yes, I meant the money spent on PPC. When my traffic comes from SEO and Article Marketing - I really don't care If I have no sale in 500 hops... since advertising does not cost a dime... But the thing is that I never buy useless traffic, so all my site visitors are targeted and the hop:sale ratio is very similar in both; PPC and FREE Advertising. Alex