We've recently launched a new web search service called FuzzFind Web Search (http://www.fuzzfind.com), a mashup that combines the best of search engines (Google, Yahoo, Windows Live) and social bookmarking (del.icio.us), while allowing users to personalize the results on the fly using slider bars. Most people use Google (or Yahoo or Live), but we're trying to encourage people to not be too reliant on one provider and to get the best of the major algorithmic search providers and the wisdom of crowds. We're wondering what the best marketing strategy would be for such a service, considering that we're under the shadows of giants? Any ideas or help would be greatly appreciated, thanks
A few ideas: 1) donate a portion of the monies to charity - and market this (this could also be done where some goes to environmental "green" charities) 2) filter out certain results (like porn) - if you wan to market to parents or by religion even 3) offer prizes for searchers - get them to keep using it 4) highlight coupons available to customers people like that