Didn't find the exact right forum, but close enough I hope. I'm running a site with Adsense which is performing relatively well. I'd like to sell one space on the homepage to another advertiser on a monthly basis, no PPC. I wonder how I could determine a fair advertising fee for such an ad. Anyone a suggestion or better, own experience?
There is an entire section on DP regarding ad space sales. Usually it depends on the location, the source of traffic and the niche.
Get your CTR from adsense and calculate it against impression and cost per click. Mostly, the higher the CTR, the higher you could price an home page ad placement.