This is my first year doing AdSense and am excited to see what the holidays will bring. My sites target e-commerce ads and feel that I am safe to assume that those will be clicked on more this up coming Christmas. Anyone had any experience with this? Have you seen a spike in traffic/AdSense revenue during these next few months in years past? Wouldn't companies be bidding more as well during the holidays to land the higher positions resulting in a higher CPC?
Certain sites do very well on holidays, but most will notice a drop in earnings since people will be shopping and buying more.
I would think that more people would be willing to click on an ad with a good incentive price during the holidays. More and more people are doing all their shopping online every year. Like I said, most of my ads are for products and other e-commerce sites selling things.
I do believe publishers with over $2,500.00 or so earnings for the year get something special from google
In response to the original question.. Coming up to the holidays last year - I did not see a significant increase in earnings (but I have a free images web site which does not have any xmas type images on it - so maybe that had something to do with it)...
For higher earners, google sends christmas gifts. Last year I received an beautiful electronic photo frame. Year before that, it was a usb/wireless kit including wireless mouse, use storage and stuff. Lets see what this time.. I will be waiting...
What is a "high earner?" Is there really a $2,500/year cut off? How much did you make during those years roughly?