I was made to believe that advertisers are willing to spend more on holiday seasons like Christmas. My blog however, even with a slight increase in traffic, is seeing a drop in earnings overall. I'm getting less money per click and eCPM gets lower. Anyone experiencing the same?
I think you can have a higher earnings this holiday season if your site product is related with the occasion.
My websites are mostly educational, so the traffic (and earnings) drops right off at this time of year. People are looking for Christmas stuff not stuff for school - its the holidays.
Especially if a site is related to travel and recreation, it is gold mine to them to earn lots of earnings.