Higher PV's equals Lower CPC

Discussion in 'AdSense' started by minnseoelite, Dec 8, 2006.

  1. #1
    I have two sites running adsense and I have noticed that the one with the higher average page views per visitor earns less per click than my other site with a lower average page views per visitor. Both of these sites are Myspace sites and both run off the same script but the one with the lower# of PV's seems to earn more per click than the other site. If these are essentially the same site then the only thing I can find that is making a difference is the # of page views (ad impressions) that each site gets. Could this be because google factors in the eCPM to the advertiser when serving ads and the one with the hight # of page views might have an eCPM that is keeping out some of the higher paying advertisers from being shown on my one site idk. Below is an example of each sites traffic and earnings.

    Site A

    Average PV's per visitor - 18
    # of daily adsense clicks - 47
    eCPM - $0.23
    Daily Earnings - $5.81


    Site B

    Average PV's per visitor - 7
    # of daily adsense clicks - 27
    eCPM - $0.63
    Daily Earnings - $7.01

    As you can see the site with the lower # of average page views and less clicks is earning more per click meaning higher paying advertisers are being shown on that site.
     
    minnseoelite, Dec 8, 2006 IP
  2. dely^gun

    dely^gun Active Member

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    #2
    but.. maybe google think somthing wrong with ur site(own click)... i worried if ur account will suspend :(
     
    dely^gun, Dec 8, 2006 IP
  3. Smterry

    Smterry Peon

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    #3
    i think you should try on the higher CPC one
    There are always having more potential to have high pay landing pages
     
    Smterry, Dec 9, 2006 IP
  4. minnseoelite

    minnseoelite Peon

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    #4

    Nope never click on my own ads and only view my own site maybe once per day sometimes not at all for two or three days at a time. And like I have said the sites both use the same script and same template so basically they are 90% identical sites
     
    minnseoelite, Dec 9, 2006 IP