Hey guys, I recently tested two different ad formats and came up with strange results. One format gave me a higher CTR, but the CPM was much lower. The other gave me a higher CPM but with lower CTR. Which one do you think I should use? Obviously the higher CPM gave me more revenue, but also I think maybe that in the future cpm might raise for the placement with higher CTR. So has this happened to anyone and what would you suggest?
Well It all depends on which you earned more ? It doesnt make sense if anyone is high . Both must be high . So you can use any one which pays you more .