~january of this year i decided to give my adwords campaign a complete re-vamp. At the time i had literally filled the campaign to an "unmanagable size" w/a 'solid' .1% CTR i was pulling in 1k-1500 hits a day. Assuming everything i'd heard is true, i logically decided in order to get past this 1k-1.5k 'cap' i needed to increase my CTR. So i completely re-did my campaign END-TO-END it took quite a while, only bidding on specific things, scrutinizing everything i bid on, doing multiple ads in a group (even pointing to diff (+related) pages per), my ads have always been very specific and the quality of landing page has always been essentially exactly what the customer is looking for there's never been a question on my ads being proper or landing page being decent. The amount of work i did to increase the CTR and 'quality' is substancial, and was reflected with a higher CTR. Well it's now April and regardless of my CTR being as high as very near a full 1% i've yet to recover from what i did to my campaign. The traffic has yet to recover. What's more strange is how unpredictable 'certain days' are with adwords. Without touching anything i've had a near 1% day that brought in just a tad over 1k hits, but that's only happened twice (2 diff days) then it just falls off the map out of nowhere the next day(s)+). As if google decided to yank my rank or to just not display my more-successful ads. Which brings me to another interesting point. Something i've toggled on/off (rarely) even prior to this year is the [x] Show Better-performing ads more often. If i didn't know any better i would venture to say this option borderline intentionally continually displays poor performing ads over decent ones. I decided to turn it on for a couple of days and when i checked yesterday (and the day before) it had literally taken the 'w/out a doubt' worst performing ads of mine and given them a rediculously substancial amount of impressions over any other ads. Countless times this 'option' (*OR EVEN W/OUT IT BEING ON*) decides to give 40k+ impressions to an ad that avg's a 14-16 avg position and at the end of the day drags in a whole 6-9 clicks & ultimately drags the CTR down. This is rediculous as any middle school dropout could logically calculate a bad CTR on a per ad basis given they had these #'s. There is absolutely nothing optimized about this all while skipping over ads (the entire day) that have well over a 1% CTR Furthermore before i did anything to the campaign in january i was making a solid twice as much off the adsense ads (on my page) as i am now. Now its literally rediculous. to give you an example Page Imp: 16,703 Clicks: 3,942 CTR: 23.60% eCPM: $9.78 Earnings: $163.30 That's so far this month. It's been like that basically ever since i brought my adwords campaign CTR up. If this was january those earnings likely would've been over $300+ I'm not happy at all with google, i put so much time into increasing my CTR its disgusting, and for what? My traffic has still yet to recover regardless of my CTR being the best it's ever been all this year & now i'm making less money. What type if incentive is this? i thought increasing my CTR would actually pay off somehow.