Higher CTR Campaigns (run them first?)

Should I run my higher ctr campaigns first then kick in the more competitive campaigns that don't get so good of CTR?

I'm just trying to figure out why my CPC is so high it don't make any sense I have a CTR of 7-8 percent on some campaign then another one around 1-2 percent I'm thinking I should just let the high ctr run for awhile and collect data since its a new account?

 

That would be a be a waste of time. It's not like Google takes a snapshot of account and says, "there's your history". Just run what you're going run, saving "lower CTR" campaigns for later benefits no one.

Anyway, CTR in terms of the QS is relative. You might not think 1% is a "good" CTR but in a certain market it might be a phenomenal CTR. On flip side, that 7 - 8% you think is great might suck in the grand scheme of things.

 

True, but I'm going to go ahead and test this one campaign that has the highest ctr because my cost seems to be already going down I was actually told from a super affiliate that I know he said to expand it out start with the high ctr campaign and work on the other ones, but get the high ctr campaign profiting first before going to broad...

 

There are a lot of variables to consider, are you even seeing an ROI from either of these campaigns?

 

running a high CTR campaign will not make a difference. Google already knows that some keywords CTR is 10% while others a 0.5% CTR. Google may even consider your 8% CTR low if all other competitors CTR are 9% and up. and your 0.5% CTR might be considered really good if all the other competitors CTR is 0.4% and below.

See google takes into consideration keyword variable CTRs and you are only rewarded when performance is higher based on your text ad in combination with keyword and compared to others bidding on the same keywords.

 

Robert,

I would have to agree with you I think you a bit more in touch with this then the other replies I have been getting. My question is though how long does it take for new accounts to build up and do I need to let me adwords account run constantly to build up good history (hence: I just created a new account probably 1 1/2 month ago)?

 

It's not good advice regardless of who it came from.

 

If you are looking for the historic cost decrease, the time period is 3 months. By your 3rd month, CPC's should decrease almost 50% for the same positions. Provided you have good campaign with decent QS and a decent spend amount.

 

Robert,

Thanks you have answered my questions pretty directly.

My QS scores are all coming up to great, so I suppose I'm heading in the right direction, but you said I have to let the campaign run constantly? I can easily get 100 dollars wrapped up in one day through one campaign thats performing at 7-9 percent CTR I'd have to pay out at least 800 dollars a week for 12 weeks straight?

I guess what I'm asking what is the best route to take where I'm not spending out that much, do you know what I mean?

 

Take what you can afford to spend in a 30 day period and divide by 30 and set that as your daily maximum spend. While you are correct you could spend $100 a day, and I know many that spend $5k per day, so just put what you can afford to spend. Things will still work out the same.

 

Ok great!

I mean if I set a daily budget on it that would be the same as just pausing my campaign periodically when I run out of funds right?

 

ummm... kinda, just without the physical pausing of the account. Don't physically pause, just allow Google to space out your daily spends themselves.

 

Yea I see what your saying...

Just kind of spread it out over a period of time just to keep things running, so I can watch it and etc..