I have a site that is receiving about 4-5k uniques/day. But my google impressions is running around 3-400. This ratio seems very odd to me, according to googles explanation of impressions, I should be getting LOTS more impressions. I have another site that gets about 4-500 uniques / day, and I have 2300 impressions on it today. Maybe i'm just confused on how impressions work, is it based on unique visitors? If not, what is it based on? All stats are coming from awstats. Thanks everyone.
Check your site's stats that how many pageviews per visitor or probably they disable adsense ads so there's not impressions
google impression is not based on your stats. if you say your url i can make suggest to you. you need to optimize your site