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High traffic - low CTR and vice versa

Discussion in 'Reporting & Stats' started by Jude Vihervaara, Jan 22, 2006.

  1. #1
    I have noticed that the pages with high traffic gives usually low CTR (down to 0,1%) and the pages with low traffic gives extremely high CTR, up to 25 or even 40 percent. I wish I could get more traffic to high CTR pages, so I could leave my day job.

    Is this high traffic low CTR / low traffic high CTR common? Or should I just concentrate to create more traffic to these low traffic pages?
     
    Jude Vihervaara, Jan 22, 2006 IP
  2. Moto

    Moto Guest

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    #2
    It depends on a lot of factors. Normally a low CRT is associated with a site that gets very high page view per visitors, like a forum or photo gallery.

    Take a site that get 1 million page views per month. One does it with 100,000 visitors. The other does it with 500,000 visitors. The site with 500,000 visitors will always make more.

    Another factor is how you intergrated those ads into your site. Are your ads in a good location, where it will be noticed.

    Another factor, of course, is targetting. Are the ads targetted well to your content? If not, then you may want to re-write the content so the correct ads show up.
     
    Moto, Jan 22, 2006 IP
  3. Techking

    Techking Well-Known Member

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    #3
    ya..you correct.
    but main factor is ads location only.
     
    Techking, Dec 13, 2010 IP
  4. Tarin

    Tarin Peon

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    #4
    Well the people who mainly click on ads are not tech savvy and therefore don't spend a lot of time on the internet. Thus the spend more time searching but more time spending money which advertisers like!
     
    Tarin, Dec 18, 2010 IP
  5. lukey372

    lukey372 Notable Member

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    #5
    You might want to try the position of your ads, test our new positions etc.
     
    lukey372, Dec 18, 2010 IP
  6. lorenhoward

    lorenhoward Guest

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    #6
    I also noticed that a website which provide tip and tutorials get high CTR.
     
    lorenhoward, Dec 19, 2010 IP
  7. waystar

    waystar Peon

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    #7
    Over many years we have discovered that there are many many variables to increase CTR. Even Background color will make a huge difference in CTR's
     
    waystar, Dec 20, 2010 IP
  8. quiz

    quiz Well-Known Member

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    #8
    Then your pages are to random to judge about this. If you have a good/stable website you should be able to have the same CTR on most of your pages. When the impressions are going up your clicks should go up as well.
     
    quiz, Dec 20, 2010 IP
  9. mahar shoaib

    mahar shoaib Peon

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    #9
    Use Channels for your each ad slot
     
    mahar shoaib, Jan 2, 2011 IP
  10. neales

    neales Peon

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    #10
    CTR depends on many factor
    like quality content
    ads placement
    ad colors
    website colors
    etc etc
    you have to experiment and then see by changing which variable CTR incraeses and then stick to it.
     
    neales, Jan 2, 2011 IP
  11. ivalley

    ivalley Peon

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    #11
    Would be nice if someone could give some more info on color combinations they use?

    I really wonder how the ad placement affects the CTR. It's not like Google has employees checking each ad. I wonder how the algorithm works
     
    ivalley, Jan 7, 2011 IP