I have noticed that the pages with high traffic gives usually low CTR (down to 0,1%) and the pages with low traffic gives extremely high CTR, up to 25 or even 40 percent. I wish I could get more traffic to high CTR pages, so I could leave my day job. Is this high traffic low CTR / low traffic high CTR common? Or should I just concentrate to create more traffic to these low traffic pages?
It depends on a lot of factors. Normally a low CRT is associated with a site that gets very high page view per visitors, like a forum or photo gallery. Take a site that get 1 million page views per month. One does it with 100,000 visitors. The other does it with 500,000 visitors. The site with 500,000 visitors will always make more. Another factor is how you intergrated those ads into your site. Are your ads in a good location, where it will be noticed. Another factor, of course, is targetting. Are the ads targetted well to your content? If not, then you may want to re-write the content so the correct ads show up.
Well the people who mainly click on ads are not tech savvy and therefore don't spend a lot of time on the internet. Thus the spend more time searching but more time spending money which advertisers like!
Over many years we have discovered that there are many many variables to increase CTR. Even Background color will make a huge difference in CTR's
Then your pages are to random to judge about this. If you have a good/stable website you should be able to have the same CTR on most of your pages. When the impressions are going up your clicks should go up as well.
CTR depends on many factor like quality content ads placement ad colors website colors etc etc you have to experiment and then see by changing which variable CTR incraeses and then stick to it.
Would be nice if someone could give some more info on color combinations they use? I really wonder how the ad placement affects the CTR. It's not like Google has employees checking each ad. I wonder how the algorithm works