Do you guys think it's better to say, use the keyword tools to try and find what subjects, ads, ketwords etc pay high, then target for them type ads on your website, even if the sites content has nothing to do with such ad subjects. It would seem that you would drop the CTR a LOT this way, but the ads may pay a lot when clicked. If the ads were related to your sites content you should get a lot higher CTR....... but if the subject pays 10 cents per click, that still sucks....... Which way do you all think is best- High paying non relevant ads or low paying very high CTR ads ?
Well for one of my sites I choose high paying non relevant ads since I make enough to live off from. If I were to choose relevent ads I don't think I'd make enough to be honest.
i believe it all depends on your startegy. if you have a site that gets alot of visitors for free then go with high paying irrelevant but if you pay for targeted traffic relevancy is the way to go.