Yesterday I was very happy to see a $2.74 click on an adsense for mobile banner. What kind of keywords would cause this to happen? Also, do google consider conversions (CPA if you will) for clicks or is it purely CPC? Many thanks.
What kind of keyword? You should tell us Conversion does matter I guess, with people getting in excess of $20 for every click. It doesn't make sense if it is just for the click.