Hi I just bought a list/e-book of thousands and thousands of keywords with there cpc and daily clicks but when I created a website around "xxxxx" keyword and got traffic to the website, it doesnt seem like its actually paying that much as claimed in the list I bought. In actual fact its significantly lower. Eg. "xxxxx" keyword worth $20 per click but comes out ranging from 5c - 30c. Can someone explain to me why? I dont think its a dodgy list. Im somewhat confused on how to choose the right niche now. Dont know where to start Any input would be great Thanks Eric
Those lists show the highest bid for a keyword, which means only one ad is paying that. Adsense has smart pricing - and unless your site is considered by google to be an authority site, you won't see anything close to the prices on that list - which are likely outdated since bids can change daily - or even hourly. You aren't going to be able to create a made for adsense site and get anything close to those prices - in fact, what you quoted is probably a good range on what you will usually see. Everyone and their brother has seen those lists and the market is likely saturated with hundreds or thousands of other people trying to do what you are doing. Build a site around something you enjoy and you'll greatly improve your chances of success. Adsense isn't a get rich quick scheme and you should be prepared to put in a lot of work and research - which can easily take a year (or more) before you'll have gained the knowledge to make significant income. It can take less time - but don't count on it. Start by putting in a lot of time reading the posts on DP - everything you need to know can be found here.
That's the risk you take making sites around high-paying keywords and then buying traffic in hopes that they will convert. If you don't do it correctly (as you seemed not to have) you lose money on PPC and the ROI isn't justified. Them's the breaks.
I wouldn't buy anymore ebooks. Everything you need to know can be found for free on forums like this one. Probably a lot more accurate too.
Let me give you an example of exactly what is going wrong. Many of these "TOP" words are very popular words and there is so much competition for these words that the pay gets diluted when it comes to the webmaster. Now lets take one specific word "mortgages" taken from a top list I have. And I will show you the exact breakdown. First there are 100 pages at 10 advertisers per page bidding for that word. This boosts this word quite high for the top bidder but you still have a ton of bottom feeders(people who bid a tiny amount in comparison). Now we go to the traffic estimator(https://adwords.google.com/select/TrafficEstimatorSandbox) and check what we can get for the word. what most people do is type in $100 for the max cpc and come up with this huge number thinking that is what they will get. With $100 as the maximum cpc: Estimated Avg. CPC $13.49 - $17.32 Estimated Ad Positions 1-3 The most important thing to note is estimated ad position this means to get this amount you most likely have to be part of the "Google Network" or a super repected site by Google. Now here is what you should actually do when using the traffic estimator: Start with a low Maximum cpc Here is mortgages run with $5.00 Estimated Avg. CPC $2.75 - $4.12 Estimated Ad Positions 1-3 Even with this low bid you are still dealing with ad postion 1 to 3. So this is a total loser word but it came off of a top word list. Maximum CPC $1.00 for mortgages Estimated Avg. CPC $0.57 - $0.86 Estimated Ad Positions 4-6 chances are you will start with ads being delivered in the 4-6 estimated ad position ranges making a tiny amount(and this is even before google takes it cut). Lets do another word that I know is a good payer: Maximum CPC:$6.00 for the term "home refinancing" Estimated Avg. CPC $3.43 - $5.14 Estimated Ad Positions 4-6 also see when it goes to the next position below Maximum CPC:$5.00 for the term "home refinancing" Estimated Avg. CPC $2.82 - $4.23 Estimated Ad Positions 7-10 So as you can see the traffic estimator is a great tool to "try and ball park" a price. This still is a very inexact science. The only way you know for sure if a "phrase" will pay is testing it. And you must test it for some time - I had one word pay 20 $2.00 clicks in a row then it plummeted to an average of about $0.30 a click. So test and test some more.
What toomuch72 said is very true. Just consider how many people will buy the same ebook and do the same exact site.