how do you make adsense that payout $$ per click to appear on your site . I own a site on article rewriter and seo softwares reviews. Do run google ads on them. By targerting certain keywords can I make sure that the pay per click rate increases? Is there some way or its just in googles hand.
What an advertiser is charged for a keyword does not form a direct correlation to the payout. Clearly you MUST choose niches where advertisers are willing to spend more. But what you get paid is determined by the value you deliver to the advertiser. This is why two sites with identical ads can earn completely different amounts.