High level SEO & Traffic Generation techniques

Discussion in 'Search Engine Optimization' started by JakeThePeg, Feb 21, 2010.

  1. #1
    I'm trying to collate a list of SEO techniques, and traffic generation techniques, that I can suggest to various clients. I understand the below list can never be a 'one size fits all' solution, however with a large enough list of options I figure I can hand-pick from the below techniques based on the client's needs and industry.

    Of course, I also understand that SEO is more of a long-term technique, and traffic generation can often be treated as a shorter term technique while the SEO work is 'kicking in'.

    I'm hoping you can add any relevant suggestions you have to my list below....so it is as follows:

    Search Engine Optimisation:

    • Keyword Analysis
    • Competitor Analysis
    • Tactical copy-writing
    • On page optimisation of website (page titles, appropriate placement and density of keywords, meta tags, image titles and tags, internal linking)
    • Off page optimisation of website (inbound links)
    • Implementation Wordpress blogs (due to it's fast indexing capabilities - combined with submission to blog directories, such as Blog Catalog, this seems to be a good long term SEO technique)

    Paid Traffic Generation:
    • Pay per click advertising
    • Banner advertising


    Alternative traffic generation methods:
    • Wikipedia
    • Wikitravel etc
    • Google maps, Panaramio
    • YouTube
    • Appropriate use of Social Media (Facebook, Twitter)
    • Blogging and blog commenting
    • Email campaigns and email newsletters
    • Viral campaigns
     
    JakeThePeg, Feb 21, 2010 IP