My impress and click also increase but my click per cost got 1.09 now only 0.20+.. drop lot.. any one can tell me what happen.. thanks
This fluctuations is normal.. the reason may be because advertisers changes bid frequently so the earnings may go up and down, no need to worry about that secondly you might not be getting targetted ads - so for that what you can do is add more content as well try to place ads perfectly so that your CTR increases and you can earn more. When you earn from clicks its EPC (Earnings per click ) CPC is for advertisers (Cost per Click)