The title is a bit sarcastic, but think about it. If you have a high CTR, it means alot of people that view your page, proceed to clicking an ad on exit. Now wouldn't it make sense that if the majority of the people that visited your site, exited on ad immediately or after only a couple impressions, that your content was what they werre looking for, but not the quality they were looking for. But this theory is assuming two things: 1. Impressions are incremented every refresh, even if its the same ip/person. 2. They only view one page per visit. Some people make more money with 5 impressions and 3 clicks, than big dogs with 5 figure impressions, and hundreds of clicks. Could you imagine creating websites that people would not want to stay at, to get high CTR? The whole game would definetly change. Disclaimer: Don't attempt to make money by creating a poor website, this is purely a joke
IMO high CTR is the key behind a page created specifically for AdSense. If you give all the answers in your content the user will not click the ads as frequently. Give the user just enough to whet the appetite for them to click on an ad to get more info. It is a difficult balance but it tends to increase AdSense revenue.
Some people already use this type of technique. They purposely make the content incomplete so it acts like a teaser to encourage clicks.
Sometimes you will create interest through good content. Maybe its an informational site and once they are done reading up, they are interested in possibly buying the product you are talking about.
If you create a site about a product with relevant content, and the ads Google serves are targeted, and you have good AdSense placement ... then people will click on your ads. High CTR doesn't necessarily mean poor content. In fact I would say it's a sign of well thought out content that motivates the visitor to buy.
I feel that our sites should have some good content to bring the visitor again to our pages else he may visit us a couple of times and say bye for ever.
I agree that in the long run you are much better off giving your visitor complete and helpful content. You will feel better about providing a quality site, some people will bookmark and return (possibly clicking more ads each visit). Usually when someone is looking for info online they will visit more than one site, regardless of how great the first (or second...) site is. So, why not give them all you can and provide the path to the next site they will be surfing to.
There are already a lot of people doing this, sad but true. In the long term though it pays off to have quality sites. Visitors will not return to a poor website and in my opinion it's much more difficult to attract visitors than it is to get a high ctr. These poor sites are also 100% relying on Adsense for their income. Take away Adsense and the site is worthless.
I wouldn't mind having poor content if that will bring me cash Just kidding, but I don't think it always goes this way, I think most of the people clicking on my ads, don't notice they are even ads before clicking, if the blending is good then they're probably thinking its just an internal link