High CTR but low CPC and ECPM

Discussion in 'AdSense' started by djrishi, Feb 25, 2009.

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  1. #1
    Hi, I run a health site and i generally used to get $10 ecpm. For last 2 months it has come down to less than $5 per ecpm. (Although CTR remains the same).

    What could be the reason ? It it due to smart pricing ? Or due to recession? How can I tackle this..


    thanks in advance...
     
    djrishi, Feb 25, 2009 IP
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    ecpm is depend on the CTR and CPC. Your eCPM drop due to CPC is dropping since your CTR is same.
    It might be because of smart pricing, remove some low CTR ads unit and add more fresh unique content
     
    lifeplayer, Feb 25, 2009 IP
  3. uploas

    uploas Peon

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    #3
    What lifeplayer said is right.
    By the way - you CPM is way bigger than the average.
     
    uploas, Feb 25, 2009 IP