Hi, I have been adversing on adwords but it seem past few day i am loosing badly, i am having high CTR - CTR has improved like just 300% or more on certain keywords. but conversion has fallen to zero. I have been advertising since last two years on adwords never had such a problem. Website - content has improved, Quotes form i have been checking on regular intervals , website database has lot of space free. Links are properly working. I just can't figure out what is the problem. Looking forward some guidance on this Roxy
You're catching the tyre kickers that the landing pages used to see. Rather than receiving the highly targetted traffic you're probably used to, Googles new Adwords changes mean the dross is now offset to legitimate advertisers. Basically, you now have to wait several months before things settle down or go elsewhere for your PPC. (which is what a lot of people seem to be doing right now)
I do product selling my page is not populated with any other ads or some thing like that, I am getting traffic - But no conversion happening with that traffic it seems
Same happening with me. COnversion is very bad and CTR has increased. I think I have to retarget the Ads text and keywords. Nuttymarketer
Definitely extremely strange, since overall conversion is related more to your site's content and targeted traffic than anything on Google's end if 99% of factors stay the same. Are you running on the content network?