On my sites, i have really high ctr due to good add placement. The thing is im being smart priced. In all niches, sport, health, finance. Its turning into an absolute joke. How could a site with such a high ctr be smart priced?
Well you're not the only one in the scene. Even my website is having high CTR but low eCPM. Can someone throw some light on the issue?
Yeh the thing is. I wrote my own thesis on smart pricing. And then godmode and ad pubster said it has to do with the ctr of the site. Which is complete hogwash, as our sites are examples.
We never said it had anything to do with CTR, we said it had to do with the conversion rate on the advertisers site.