High CPC cost on Google but very few ads????

Discussion in 'Pay Per Click Advertising' started by cooldar, Jun 25, 2009.

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  1. #1
    I don't understand how is it possible that some keyword has very high CPC cost when there's very few people advertising for that keyword.

    For example. the keyword "David Yurman" on google keyword tool shows average cpc cost of around $9 dollar per click. How could the keyword cost $9 a click when only 4 advertising are being displayed?

    I thought the keyword are bidded, so if only 4 advertiser are bidding on that keyword, how could it be so expensive?

    Can anyone please explain this to me?
    TIA!
     
    cooldar, Jun 25, 2009 IP
  2. freebraingames

    freebraingames Peon

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    #2
    Because they offer big money to be seen... it's just a bid!
     
    freebraingames, Jun 25, 2009 IP
  3. lifeplayer

    lifeplayer Notable Member

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    #3
    The reason is this kind of keyword bring big revenue to the advertiser, therefore they set them high.
     
    lifeplayer, Jun 25, 2009 IP
  4. bestbucks

    bestbucks Peon

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    #4
    The keywords were set or offer by the advertiser. Some are very High and some are very low.
     
    bestbucks, Jun 25, 2009 IP