Hi All, Is it safe to assume that text inside a <script> section will not be seen by Google or the other search engines?
Yes the search engines will ignore anything inside SCRIPT tag. As a general rule they will not count text that cannot be seen visually by a person.
The text is set in Jaascript variables and written with a document.write command. Why someone would hide? Here's a couple reasons: 1. Create a JS scroller or some other text effect. 2. Hide text to affect "keyword stuffing" 3. Bury a known affiliate link that Google may not like