Guys, I've seen these various tools that scrape your competitors keywords from their campaigns and domains. Building myself a keyword list in the millions from scratch this scares me. How on earth do I go about protecting my keywords that I'm using on AdWords/Adcentre/YPN? A bit of a bummer question but if we all protect ourselves using such methods it's better than leaving our hard research wide open for someone to come along and scrape them all in one fell swoop. Cheers, Pete
I guess I don't get it. How is someone going to scrape keywords from your PPC accounts? Your landing page could be scraped I suppose, but that's not going to have very many keywords...
I assume they check the advertisers currently advertising for say 'ringtone phrase' and then scrape all the keywords off the domain, sub-dirs, landing pages etc. That's basically what I want to stop happening - them being able to scrape any keywords off my pages. Pete
that would be useless to go and scrape all the domains and sub directories or whatever. Unless you decide to put all of your keywords on your page, then you won't have a problem.
I think he's talking about tools like spyfu and keycompete.. and he's probably wondering how they extract your keyword information and what he can do to prevent that from happening. I don't know the answer, but what like to know too. Here's a quote from KeyCompete's site: "KeyCompete is powered by proprietary technology that constantly extracts data from search engines and other sources like Alexa and Wikipedia. This proprietary technology tracks all search advertising activity across any industry, empowering agencies and advertisers with actionable data related to competitor's keywords and adwords." Pretty vauge..
There are a lot more important things to worry about IMO. Keywords aren't exactly big secrets anymore, with so many tools available to build lists. And I would argue that having a large KW list isn't as important as knowing how to use it. We are all probably working off similar KW lists.
Yea, those are my thoughts too. Plus, just having a keyword list is no guarantee for success with several other factors you need to consider in a good ppc campaign.
I agree completely more importantly is how you use those keywords and the types of landing pages you use.
Since keywords aren't that important anymore, everyone send me excels or CSVs of your keyword lists. They better be organized.
dont need to get 1000s kw, just choose which converts... i.e. 10 keywords $0.10 each wich are not convert are useless compare to the one kw for $1.00 which convert and bring you profit...
Yeah, but if you test 100 keywords and find one that converts, why not test 100,000 and find hundreds or thousands that convert well for cheap?
You're joking right.. there's a crap load of money in longtail keywords. What keyword converts better: 'diet' or 'hoodia diet pills'? Most niches I deal with, the shorttail keywords are the worst converting and I have to spend a premium because of the heavy competition. In some niches they work.
*LOL* as the old saying goes you can run but you can't hide . Long tail short tail mid tail whatever it is you can make money at all of them the key is finding what works for you
Sure you can make money in all of them, but if Dealsite thinks there is no money to be made in SHORTER tail keywords... Diet is not really a short tail word, it is a generic word. You have to find that fine line between relevancy and volume. If I were going to sell a Brown Car and had these 3 choices of keywords: 1) car 2) brown car 2) brown car with 2 ashtrays and 500 miles Brown car is going to be the winner. Car is going to be irrelevant for a lot of my traffic, and it will have a high level of competition. Brown car will have competition, but it is HIGHLY relevant, and even if I have to pay a price, if I know how to write ads and convert traffic, I will do very well for myself. brown car...blah blah blah... Who cares. It will get 2 hits a month and you will make a sale every 11 months. So I guess what I am saying is go for the mid-tail.
Vowels & Y- What about in a super competitive niche; like basically any CPA offers. If you bid "Online Dating" or "Cingular Ringtones" you're going to be in the 39th ad position and the offers you're promoting have already been promoted in 36 of the 38 spots above yours (not to mention the organic results). **based on profitable bid prices Then, wouldn't you think it would be a lot smarter to bid on "Gay New York Singles" or "50 Cent Candy Shop Cingular Ringtones" and dump 1000's of longtails into your campaign?
If you re-read my post, I never said to avoid short tail keywords. I said it depends on the niche, just like Jondoe0069 explained further. My whole premise is: Don't ignore the longtail keywords, otherwise you're leaving a crap load of money on the table. I made the same mistake early on and can tell you from experience that it DOES make a difference to go after 1000s of longtails in their own separate ad groups.