hi, I run a campaign on adwords, postioned at 5 th place, I used a single keyword and ads conversion was about 10-15 % on friday, other days around 4-8%, But today 0% conversion with same number of clicks............Where i am going wrong,I did not made any change! I am affiliate...................Please post your comment adwords guru............
When you say conversion, to me that's the number of sales. I think you may be talking about CTR, click through rate. I doesn't matter. Why do you expect these numbers to be the same from day to day? There can be a thousands reasons for large fluctuations. You shouldn't concern yourself with day to day numbers but week to week or month to month. People don't surf as often on weekends and holidays, it was July 4 this weekend after all. Also, percentages have to be in context of number of impressions or clicks. Comparing a CTR of 10% one day vs 5% another day doesn't mean much if I don't know the number of impressions. I would not expect steady day to day numbers if you are talking 2/20 vs 1/20. Even larger number of impressions can vary a lot day to day, again depending on lots of variables.
Buddy its not problem with your conversation. The problem is what now currently the Leads are Scrubbing in all the networks.