also try and submit your website in google maps, google product base if you are selling any sports related products, try using forum commenting, article submissionl, directory submission all these task help you to get 1 way links for your website, links from theme based sites would be of great help remember, google give more point Iftekhar.
For your website SEO, you have to do the onpage work and put relevant keywords in your websites and start the offpage work which will generate the backlink for your websites. And for increasing the page rank, you have to do the link exchange espeically 3 way and 2 way and for traffic, you have to submit the good content in social bookmarking sites and share this submission. With best wishes.
Try bellow things:- 1. Do proper keyword selection 2. try to get quality back links with good PR 3. Do some more off-page activity 4. Update your content frequently
as far as i know 1. first u should analysis ur site 2. u should find keywords by using keyword tools according to ur requirement
Once your on-page optimization already in place, the next thing is to focus on building consistent backlinks. This will help you gain traffic and raise your PR.