I doubt this is the competition The site is too new and not rated to be taken seriously by the competition. I am positive, it is the owner who decided to make some extra cash.
Its against TOS of adsense (an adsense user shouldnt ask his/her visitors to click on his/her ads.) Plus, his email is a spam.
what a person!, he/she again sent me the same email to-day, defiantly its not the owner, if it is then he/she not aware about the adsense tos. Either it is competitor or person of seo/web design team that is promoting this web. Hope google will not consider it for ban. if you dont know how to comment, then why did, these methods never drive traffic, but kill the site