I've tried Facebook ads once and had not bad results but I know I can do better. How have you guys done using FB Ads?
I've had some success stories and some flops. But I've noticed it depends on what I want to do. I find it easier to actually sell a product than boost for likes alone. My biggest success stories involve creating 4k in revenue from a $30 ad with good profit margins. However, I've spent $60 in ads for likes alone and barely got any!
A couple of things that I've learned from running Facebook ads are first, you have to be consistent. Running one ad and then expecting results generally doesn't quite work the way we think it will. You have to run your ad ever week for around a month or two. Secondly, TEST, TEST, and then TEST! Develop multiple versions of your ad and run them every week again, for a month or two. It will become very obvious quickly which ads get the most engagement. When you find the best performing ad, then scale up from there. I'd start out at no more than $20 or so per week for your ad.
My name is Christian and i run campaigns for the danish furniture webshop www.boboonline.dk. I have without a doubt had most success with remarketing campaigns. My foundings so far is, that whenever you run a push advertisement you need to have a remarketing campaign to follow the users who have interacted. It gives by far the best overall results. The ROI for my ads is very very good, but i also need to look at the numbers Facebook provides, with some skepticism because Facebook is very generous and give to much sales to themselves. Have any of you a good way to measure sales more precise in Facebook?