Here is my product, explained, with a few questions..

Discussion in 'General Marketing' started by kf4qhk, Oct 18, 2008.

  1. #1
    Here's the abridged version of what I have, and I welcome input.

    I have created a 15 page E-product describing a method I invented of getting bad products and services taken care of, even after the store they were purchased from refused to help. With this method, I have gotten 2 out of warranty laptops replaced, a few cellular phone bills reviewed and fixes (outrageous charges, and customer service did very little,) and I even had someone near the level of getting his Ford Escort replace (he just didn't follow through, but, we did get a response.)

    In this E-Product, I explain the reasoning why my product works, the methods of getting it to work, a step by step process, and I even include a blank example.

    I have a few questions.

    1. How can I get the word out about this product?
    a. I thought of "googling" for angry customers, by using keywords like "indian customer service," "stupid company," "broken," "defective," and emailing the writers of blogs that talk about those issues.
    2. What price should I charge for it? I have talked with a few, and I've heard $4.95-$28.77. I had thought of selling this as one product, and another document with the example (taking it out of the original,) or keeping them together, and writing 10 or so examples of my product, and selling that for an extra $7-$12.
    3. Also, I have an offer to go along with my product. If anyone buys my product and is unable, for whatever reason, to do what I have suggested, I am am offering to do it myself, for $39 (at least, I think that's a fair price.) Also, and although there is no way taht I could legally enforce that, as I wont' do any contracts or anything, but, ask for 15% of whatever we negotiate on the "back end" of the deal. For instance, if someone is trying to get a $500 computer replaced or repaired, and my method works, I'd get $39 on the front end, and $75 on the back end. Basically, I'd be "selling my infomercial."

    What do you guys think?


    What should my next step be? Basically, my "core product" is written. Just need to see what to do next. Do I need to write more examples, and include them in this product, or another, seperate product?

    Do I need to purchase a website name, or, can I/should I just put it on ClickBank? A friend is offering to host it on his website for me. He'll even give me a user name, or I can purchase one myself and just put it on there.

    Thanks.

    Jeremy
     
    kf4qhk, Oct 18, 2008 IP
  2. gordonlee

    gordonlee Peon

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    #2
    Hi,

    It is an interesting topic you got there and I never thought anyone who want to pay for such an advice. But it just goes to show me what I know ;)

    Your idea of googling those keywords and finding blogs sounds ok.

    Another idea is to hang around forums and find disgruntled people.

    But I was more thinking about your product. As an end customer, I am not sure when I hit a problem in getting my faulty equipment serviced etc, I will go and buy an ebook to get my problem solved. I want to get it done and right away!

    So what if you give away your core product? To show people that you actually understand their problem and how you have overcome it.

    Then you sell them your service of getting it done at $39 or whatever, depending on the price of their equipment or product.

    In giving it away, you build your list and can follow up with them to see whether their frustrations have been taken care of.

    I know myself. Given a situation of not getting my problem resolved and someone offering to do it for me for a reasonable price, I will pay him.

    Just my 2 cents. Hope it helps.

    Gordon
     
    gordonlee, Oct 19, 2008 IP
  3. ErikJ

    ErikJ Peon

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    #3
    yes inreresting product

    there are many people that have problems with products and do not want to buy a a new one because they shouldn't.

    I would create a facebook page telling all about your product and get many friends

    also make a funny youtube video I think these are great ways to get the word out and your product has the appeal to many people. plus a few magazine ads could help also
     
    ErikJ, Oct 27, 2008 IP
  4. Cronfeld

    Cronfeld Peon

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    #4
    The way you present your product is very important - do you have a "beta salespage" or something like that we can see? :)
     
    Cronfeld, Oct 27, 2008 IP
  5. hank russell

    hank russell Peon

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    #5
    Think what problems people need solving

    Example:

    "how do I complain about a service"
    "how do I get xxxxx fixed"
    "how to complain"
    "where to complain"

    etc

    Do some keyword research.

    Write some articles, create some optimised landing pages. Use social networking etc
     
    hank russell, Oct 27, 2008 IP