Hey Aspiring Facebook Marketers, I through this together because I saw others where wanting to know information on Facebook Marketing. Hopefully they can find what they need in here Facebook Marketing Create a new page Choose what type of page it is. Complete all the steps they recommend. Start Adding Content to you wall. Word of advice is to have some content on your wall about 5-10 pages before you start advertising so your visitors have something to view when they get there. Create Your Own Landing Tab Try Searching on Google for “Facebook Landing Tab Templates†All you need is a basic greeting with a warm welcome to introduce yourself to your visitors. Getting Traffic Free Traffic Sources Find pages in your niche with a reasonable amount of fans and like their page. Then post quality content onto their fan page so their viewers can see who provided it. Make sure to switch accounts to the Page account when doing this so your not on your personal account. You could send out an email to either an existing list or change your email signature to the fan page link for future emails. Just like a website and can be optimized so add SEO optimized content to your page. Again just like you would your website you can also promote your fan page via Video Marketing. Paid Sources Facebook Ad Campaign When you are in your personal profile there will be a tab on the left that says Ads. Click this to start your first campaign. Then when the welcome page loads click the green button that says Create an Ad in the upper right corner. Now you have to create the Ad. Destination – the URL for where you want your new fans to land when they click the Ad. Type – Leave this as it is. URL – If you are using a custom URL then enter it here. Title – If you are using the Custom URL then you can enter the Ad Title here. Body – This is where you post he body content of your ad. Image – Upload your ad image now. This is the preview area where you make sure the ad looks like its suppose to. Now its time to target your traffic. Country – Choose the country your advertising for. Age – The age group to advertise to. Sex – If your product is sex specific then choose Interest – Group all similar interest to your ad here. Connections – Choose who you want to see the ad Demographics – Pretty explanatory unless its specific to certain characteristics just choose all in both categories and put English or your language in the Language sections. Education and Workplace – Again unless its specific just leave education to all and ignore workplace. The last part of this is the Pricing and Scheduling of your Campaign. Campaign Name: Just enter the name of your Ad Campaign Budget – here you set it to what you can afford. Schedule – When starting out just click the check box for running the Campaign Continuously. Pricing – You can choose either CPC(Pay per Click) or CPM (Pay per 1000 views) Now hit Place Ad You can use the Facebook Tracking feature to keep tabs on your ad(s) and see how its doing, and if its costing you more then its bringing in. Marketing to your fans Make sure to balance your content and your offers. Try and produce more content then offers and show the offers during peak user times. Next you can add more apps to your page to give the viewers more content to look at and keep them interested. This pretty much covers the gist of creating the page and the ad. The rest is up to you to go out and find the content you need to populate the Page and to get new Facebook Fans. Hope this helps answer some of the questions people have, and hopefully it will help others who haven't looked into it yet get started. P.S. Leave comments if I left something out. Also leave a comment if it helped you out. Thanks in advanced, - Jeff K.