Here are social sites statistics which might come in handy for your social media marketing plan. Facebook; good for community building with clients; 18-25 yrs old (majority of users); 60% female; 955 million users Twitter; good for real-time interaction; 26-34 yrs old (majority of users); 57% female; 555 million users Google+; good for motivating brand visibility; 26-34 yrs old (majority of users); 60% male; 170 million users LinkedIn; the best B2B social site; 26-34 & 35-44 yrs old (majority of users); 150 million users Pinterest; great place to share stories using pictures; 26-44; 70% female; 12 million users Choose only the appropriate social media tools for your business! Which one do you think is the best for you?
Facebook isn't necessarily the best when it comes to promoting your products because different people use different social media platforms. This means that your target audience can be using other social networking sites apart from Facebook. Yes, Google+ is actually increasing in popularity at a fast rate.