Actually I have facing lots of problem With Google Adsense and Google Search Engine, The problem is that before verifying my Meta . i was getting HIGH ECPM like.126ECPM . After Verifying now my ECPM is going law day by day .like 0.40 . WHY ? i have struggle to take More And Effective traffic and as far i was getting some traffic from search engine. and its get more traffic specially in Occacion like. CHRISMAS DAY . EID DAY . , RAMADAN DAY.ETC, and my site was on Google Ist page. but from few months my Website traffic is going Law day by day . and now my site is not On Google ist page and Why ? I dont know why Google Search Engine not showing my site on First page Infact Google Showing My Site After Hundreds Sites. ? I have Three Sites. http://www.esmsfree.com/ http://www.BuddiesGame.com/ http://www.TodayWallPapers.com/ . me waiting for your Suggestion.. bye
$0.4 eCPM is better than 0.126.. or am I missing something? May be you need to get more and more backlinks for those keyword to rank again.
eCPM will go down when you get more traffic, the less CTR % you have the lower it drives down eCPM. Remember, your eCPM number is based on how many clicks your getting per 1,000 impressions.