Help with text ad testing...

Discussion in 'Google AdWords' started by tngo, Oct 30, 2007.

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  1. #1
    Hi,

    Could some of you give me your experienced opinion on something?

    I am testing text ads by rotating them evenly. I get stuck when I analyze the ads and one has a high CTR but the other converted. Which is the winner? Do I keep the ad w/ the higher CTR or do I keep the ad that has conversions?

    Help! :)

    Thank you!!
     
    tngo, Oct 30, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2
    What's more important to you?

    I'd guess conversions.
     
    GuyFromChicago, Oct 30, 2007 IP
  3. LucioDiasRibeiro

    LucioDiasRibeiro Peon

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    #3
    Conversion, unless you are Salvation Army and want to donate Money to AdWords.
    good Luck.
    Cheers
    Lucio Dias Ribeiro
     
    LucioDiasRibeiro, Nov 1, 2007 IP
  4. zr1

    zr1 Member

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    #4
    you're probably going for more conversions per dollar spent

    if your clickthrough is double, your bid price for a given position should be about half as much

    but if the conversion is only a quarter for that add, its not worth it

    note, however, that if you want to get into the yellow box you have to have a high ctr, whatever your bid is
     
    zr1, Nov 3, 2007 IP