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HELP WITH QUALITY SCORE??

Discussion in 'Google AdWords' started by Aaron111, Jun 10, 2016.

  1. #1
    who can aid in knowing how to get adword quality score up from average??? lmk
    SEMrush
     
    Aaron111, Jun 10, 2016 IP
    SEMrush
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    In principle, it's fairly simple: you need to get more people to click your ads. Doesn't mean that's an easy thing to do for most people. But that's the short of it: your QS is a relative measure of your click rate against those using that same keyword.
     
    Lucid Web Marketing, Jun 10, 2016 IP
  3. Aaron111

    Aaron111 Well-Known Member

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    #3
    wow" not fair at all" meaning more u pay the higher the quality score is" hmmmm ' in other words if i pick a higher cost per click key word like gourmet coffee the cost is like $4.56 per click" presumably if i i go with an longtail keyword like gourmet healthy coffee online" i could get cheaper rate...
     
    Aaron111, Jun 11, 2016 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    No, you don't pay more if your QS is higher. In fact, you pay less. That's the incentive for a higher QS.

    You are looking at things a bit wrong. Your keyword "gourmet healthy coffee online" is not going to necessarily get a cheaper rate than "gourmet coffee". First, that doesn't seem like the type of keyword that many people would use so you get a much lower search volume. Second, that keyword is still competing with gourmet coffee. Keywords don't like in a bubble. Even if your longer tailed keyword is searched a reasonable number of times, that doesn't exclude those bidding just on "gourmet coffee". You are still competing with them, in this case those using the broad match. So that doesn't make the keyword cheaper, given the same ad and thus same quality.
     
    Lucid Web Marketing, Jun 12, 2016 IP
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  5. Aaron111

    Aaron111 Well-Known Member

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    #5
    I see now Lucid M. thats educational " good answer" and knowing this can help improve ctr right?
     
    Aaron111, Jun 12, 2016 IP
  6. Aaron111

    Aaron111 Well-Known Member

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    #6
    heres ad copy" below" when trying to ad kewords in the ad copy" i keep running out of charactors" meaning is their a trick to writing longer ads in adwords???
    Ganoderma Coffee‎
    Ad chineseherbsdirect.com /‎rating for chineseherbsdirect.com
    Ganoderma Coffee On Sale. 20-50% Savings. Fast Shipping.
    Easy Online Ordering · Friendly Customer Support · Speedy Delivery · Satisfaction Guaranteed
     
    Aaron111, Jun 12, 2016 IP
  7. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #7
    It helps to understand how things work. It prevents you from making false assumptions as you did. But that doesn't mean you'll improve your campaign. That's a totally different issue.

    You have 25 characters for an ad's headline. Google will sometimes tack the first description line to the headline and effectively create a longer one. You can't control when that happens but the "trick" is that your first description line needs to end with a punctuation. Note that if Google fully implements a test they are doing right now of a 30-character headline and one 80-character description line, that may all go out the window as early as the end of this year.
     
    Lucid Web Marketing, Jun 13, 2016 IP
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  8. Aaron111

    Aaron111 Well-Known Member

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    #8
    how about a sample text" can you display one?
     
    Aaron111, Jun 14, 2016 IP
  9. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #9
    It's not complicated. Just put a period at the end of the first description line.
     
    Lucid Web Marketing, Jun 15, 2016 IP
  10. Pamela Turns

    Pamela Turns Active Member

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    #10
    Your keywords, ads and landing page relevancy plus a good user experience would definitely improves your quality score.
     
    Pamela Turns, Jun 15, 2016 IP
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  11. Aaron111

    Aaron111 Well-Known Member

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    #11
    is landing page relevancy big part for conversions?
     
    Aaron111, Jun 20, 2016 IP
  12. sheamus

    sheamus Greenhorn

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    #12
    landing page relevancy is the big role play for your conversion
     
    sheamus, Jul 2, 2016 IP
  13. david.tran991

    david.tran991 Greenhorn

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    #13
    Wat happens if I cant rectify my LP? Is there any other factors affecting on it? tks
     
    david.tran991, Aug 25, 2016 IP
  14. Aaron111

    Aaron111 Well-Known Member

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    #14
    not getting??
     
    Aaron111, Aug 25, 2016 IP