Hello, I'm in the early stage of developing a tool that will enable online marketers to see almost immediately how effective their campaigns are at driving the people they WANT to come to their web site. It's not another analytics package; rather it puts your analytics into sharp perspective. You're the folks who live & die by getting the biggest bang for your online marketing buck. If there was a simple-to-use tool that would enable you to connect WHY people come to your (or your client's) web site with how they got there...what would that product be worth to you? You would be able to see that Campaign A drives more of the looky-lou type of visitor, while Campaign B seems to bring in more of the people who'll buy, sign-up or download. Within days you could tweak Campaign A or put that money into an expanded Campaign B. Would you buy it? How much would you pay? We're talking Software as a Service, so an annual subscription. Any thoughts on this matter are gratefully received. Regards, Christie
It's really impossible to help price a product without first using it, so when it's done send me a review copy and I'll help you with the pricing structure. It sounds interesting, but you will have two main hurdles. Firstly getting people to believe it's not another analytics product and getting word of mouth out. If I was you, I'd release a free copy which doesn't offer everything and then a deluxe verision. Most SEO people are well off and willing to pay for tools that get them ahead, so if you give them something they can't live without they will pay for it.
First off, this would be a service, not software. Second, there are tons of services like this already and you'll have a hard time getting into the field.
I agree with Chewyshoe, that the best way to profit from your new service is to provide a free limited-features version so people can try it out. If they find that it's useful, you won't need to "sell" it to them...they will willingly pay for it. Good luck!
If the product is truly garbage, you are going to have a tough time selling it in the first place. When somebody asks for marketing advice, you generally need to assume the product has some sort of value. What's with all the hatred anyway ssandecki? Try and be optimistic for a change and provide people with some helpful advice.
If not a free copy youll need to provide screenshots showing every unique feature and how that will benefit the user over the tools they are using today. I used Google Adwords and conversion tracking to understand which keywords are most valuable to me and then work on creating organic campaigns around these profitable keywords.