Hello, Im stuck with a particular keyword, I was hoping someone could shed some light on it. "business class" is ranking really low and I wanted to know why http://www.letsflycheaper.com/business-class.php If someone can tell me just by looking at it, I would really appreciate it Thanks again
Right off the bat, just looking at the word doesn't tell me much. I don't know what you're trying to sell! Is it a class where I learn about how to start a business? Maybe manage a business? It could have other connotations such as people looking to buy business class plane tickets. Looking at the link provided, it seems that's what you have in mind. However, that keyword does not describe the product so I'm not surprised you're not doing well with it.
As I understand the question, then the QS is low for this word. On page you can optimize by having headlines with the current phrase. But the low QS might not be something with the text on this landingpage. It could be - A low CTR on the word - Problems with the loadtime on the page - If the adds are not connected to the phrase. Is the current phrase in the adds? It should be. - And is the keyword setup as a broad? If all the add shows on this phrase is because of other phrases, but that matches this broad keyword, then the QS will be lower. Try filter out, making negative keywords, or making it exact match instead off. Just some suggestions, which often are the problem.