Hey Everyone: Need some advice: Adbrite and a couple other networks allow you to put a creative or banner on there network as your advertisement. My question is can you direct link to the offer from the creative or should I create a landing page?
Depends on the product, but in most cases, yes. If the product itself already has a good landing page, and if it is something that the site's users that your advertising would easily be interested in, you can get away without using a landing page.