Help with Conversion Rate - recommended companies?

Discussion in 'Pay Per Click Advertising' started by Roaders, Dec 11, 2007.

  1. #1
    Hi All

    I've been using Adwords for a while now and am getting around 18,000 ad impressions a month on a budget of $20 ish a day.

    Our conversion rate however, once a visitor has clicked on an ad and we've paid is only about 0.23% which seems pretty dire. We are only just taking more money than the ads are costing us.

    I need some help getting this conversion rate higher. I made the site myself for a member of my family. I am not a designer (although a designer friend helped with the look of the site) and not in marketing - I am a developer.

    I really need a company who will look at the site and tell us what changes we can make to encourage more people to buy. It is only a very small business though so can't afford to spend too much on this.

    The landing page that most of our visitors arrive on is:

    http://www.goldcockerelbooks.co.uk/bookpage.cfm?booknumber=11

    Any suggestions or feedback much appreciated.

    Many Thanks
     
    Roaders, Dec 11, 2007 IP