Hey guys! I am quite new to ADWords. I have some image ads which I would like to run on the Google Content Network. I have opted for both Automatic and Managed placement. But somehow I get very low visitors on my managed placement. And also I would like to know how the ads look on the site, I saw the URL of the ads but when I see there website I don't see that ads. Is there a way by this I can view my ads and take a print screen? Also, I am more interested in impressions as compared to clicks. What do you suggest for that?
When you go to the URls of the ads you need to search for your keywords - or find a page that has some relation to your keywords - these will be the pages serving you adverts as i understand it. You will always get more impressions than click as only a percentage of people who come across your ads will want your product, often it will seem low, you can sometimes improve the click by adjusting you ads wording. Try different versions and see what words best - you can have mutilple adverts for a campaign and Adwords will serve the one that gets the best results for you (or you can change manually and experiment). Look at the content of your landing pages as well - make sure they include all the same words you have in both your advert and your keywords. If you have lots of keywords you might be best setting up a few landing pages specifically targetted to some of the most important keywords. The managed placements will often be low visitors, as they are very specific sites with much less traffic than Google has its self - unless you find very good highly specific managed sites that fit your business/ keywords. of course the other variable is your bid price - bid more get higher on the page - but is this then worth the cost. Sometimes its better in this case to work on your organic results. Hope this helps.
Content of the ad won't affect in my case, as all the ads are image ads (6 ads different sizes) I tried searching for keywords on the site, but still the ads won't turn up... maybe I will have to play with my bids and budget to increase impressions...
yes , same problem here , i have two image ads and i don't get any impression yet , my text ads are doing well and have clicks also . what should i do ? increase my image ads bids..??
Increase the rate of images? I didn't get that exactly... can you please explain a bit in detail..... ?