The company I work for need me to "re-design" their current logo. Which admittedly is really poor. I have attached a copy of the logo and would appreciate and suggestions or designs? The company name is Solo Lighting & Sound Ltd. Not Solo Music Superstore Thank you all in advance
Please, do chuck your PM. Anyway, regarding your logo. You've got quite a few opportunities here. Your company works in a high-tech field so you can get creative with the design without necessarily having to incorporate something cheezy into the mix. I'd start off working on the typography and see how the name looks with different fonts and sizes. It's hard to provide you insight without knowing what they're trying to achieve though. Are they looking for something classy or techy? Do they have some sort of printed material already in place? What does the shop look like? Etc, etc.
I believe they are looking for something techy. The business is split into a few sections. The main company is Solo Lighting & Sound Ltd. We then have a site which sells electrical equipment and AV Equipment called SoloTechnic. Then a slightly less advanced Musical Instrument called LifeIsMusic. We are getting some more sites up and running soon, one is going to sell gaming and computer equipment etc. We need the logo for the group which owns all these projects (Solo lighting and sound) We don't have any printed material at the moment. My colleges and employers are focused on sales (which I agree is important) but I think that we could boost these sales with a more professional looking logo and company image. Thanks steelfrog!