Hi, I need some help figuring out the best place to put the ads on my site as at the moment the CTR is terrible (0,33% - 0,59%), here are some examples of where I have my ads: Homepage 728x90 Leaderboard in header (Image ads only) 300x250 Medium Rectangle in Right Column (Image & Text ads) News Item 728x90 Leaderboard in header (Image ads only) 300x250 Medium Rectangle in Right Column (Image & Text ads) 468x60 Banner in News Article (Image & Text ads) Game Page 728x90 Leaderboard in header (Image ads only) 300x250 Medium Rectangle in Right Column (Image & Text ads) 300x250 Medium Rectangle below Game Info (Image & Text ads) Any advice would be greatly appreciated.
Leaderboards don't fetch clicks, period. I know they may seem fancy and all, but ultimately they just fail to get clicks. The only reason I feel that you're not getting clicks just because those AD's look more like AD's. How about replacing the leaderboard image ad's with Link Units, and reducing the size of the remaining space - Being such an excellent blender that you are, I'm sure they'll work. Bottom Line - Stay away from Image Ads and leaderboards, though.
Thanks for the advice, I'll give the link units idea a try and if that doesn't work I'll stick a CPM ad up where the leaderboard is, it appears on every page so it should do ok.