I'm trying to create an ad that gets a higher CTR. Are there any words that you use in your campaigns that work? I heard Free, fast and easy are all good words to use. For the campaign i'm running i want to emphasize that they can get Live Help Immediately using our Push-to-Talk technology. This is the 2nd line of my creative Free Consultation. Talk Live Now anyone think of a more enticing way to promote a free phone consulatation and the ability to talk now? ANy ideas would be greatly appreciated since i'm relatively new to the business
Have you experimented with dynamic keyword insertion? In the title of the ad you can put something like: {KeyWord:Free Consultation} What happens with this format is if the search query the user performed will fit in the title that's what will be displayed. If the query was too long the title will default to the part after the :, in this case, Free Consultation. You can also use the lower case version, {keyword:Free Consultation}, although I've noticed next to no difference in conversion between the two. {keyword} displays the title in all lower case {KeyWord} will capitalize the first letter of each word in the title.