Hi, I'm managing a big campaign with unlimited budget on the Display Network. The campaign is focused on Automatic placements. My biggest problem is, one a month my employee go through all the sites (it can be thousand) and filter the irrelevant ones - it takes him more than couple of days. Does anyone know a better way to filler irrelevant sites, or to manage the Display Network? Is there any application for this kind of filtering? Thanks!
Start by not using automatic placement and target the sites relevant to your offer. You have a list of sites now, use it to find those sites. Research and add more sites as you find them. Some argue that's a lot of work. Yes, anything worth doing is. But it will be a more productive use of your time than filtering out sites you don't want.