I am starting a site similar to servicemagic.com and bidclerk.com (home construction services site/marketplace). Instead of using a domain that is descriptive of what the site does (like servicemagic and bidclerk) I was thinking of using a more obscure name that I could attempt to brand. A while ago I picked up Ri nv o.com (no spaces obv) and I was thinking about using it for this site. I think it's short and easy to remember. I am starting to get myself convinced that it would be a good name; I just looking for some input.